In order to market your job, sell your services and goods, or, you know, offer the greatest web hosting in the world, you need as many people as possible to visit your website. Simply told, it will be easier to develop a loyal following the more users you receive. But where do I start?
Search Engine Optimization (SEO) is among the most efficient techniques to increase traffic to your website. To help your sites rank better in search engine results, SEO is a combination of tactics and strategies. This improves the visibility of your website and may really help it take off.
If you have begun your WordPress journey with one of the best website builders for WordPress, you’re off to a good start. You’ll be able to modify your templates, widgets, and plugins to reach the best results. If, however, you’re all by yourself, you’ll have to take a few additional steps to make things right.
So, let’s dive into the details!
10+ Simple Ways To Improve SEO On Your WordPress Website
Additionally, even if you’re a complete newbie, there are many easy techniques to increase the SEO of your WordPress site. Ten methods that you may use right away will be covered in this article.
#1: Pick Your Hosting Company Wisely
Your choice of hosting company is crucial for SEO.
A competent host can help you reach the top of the SERPs since Google considers speed when ranking websites. The degree of downtime your website encounters and the distance between servers and users are both impacted by your host, and both are ranking considerations. Finally but not least, you’ll want that also because Google provides HTTPS websites a slight bonus.
#2: Select The Best WordPress Theme for SEO
Let’s be sincere. SEO is typically last on the list when selecting a WordPress theme.
I understand that while developing your website, the visual designs and experiences are far more fun to consider.
Although it may be simple to ignore, having an SEO-friendly template for WordPress is essential to the achievement of your website.
#3: Utilize A Dedicated SEO Plugin
You might not be aware of plugins if you’re new to WordPress. These are tinier bits of add-on software that you may install, and they provide your website with extra features and capabilities. There is a plugin for just about anything your website needs to accomplish, including performing better in search results. The SEO of your site may actually be improved by a number of plugins.
#4: Pick from Categories or Tags
In WordPress, taxonomies refer to both categories and tags. Their primary objective is to divide your material into distinct categories to enhance your site’s usability.
This implies that instead of forcing visitors to your website to explore chronologically, they may quickly sift through your material and locate what they’re searching for.
#5: Pick Your Favorite Domain
You have two options when selecting your favorite domain:
- Non-www versus www
Let’s clear up the confusion: Whether your desired domain is www or not has no impact on SEO.
When building websites in the past, the www prefix was required.
The www form of your desired domain may be preferable if you are a larger firm with high site traffic. A CNAME record could be used with a www version to aid in failover traffic redirection.
#6: Change The Format of Your Permalink
Permalinks are the enduring URLs that direct visitors to specific topics, webpages, and other content on your website. Their look is important since they are what visitors will use to identify and connect back to your website. Links that are concise and accurately explain their content are simpler for search engines to understand and typically receive a ranking increase.
#7: Construct A Sitemap
The webpages and other material on your website are listed in a sitemap, often in a hierarchy. It offers a simple method to check out your site’s layout and contents. Although these sitemaps were first created to assist people in navigating websites, their main objective nowadays is to provide data to search engine bots.
A sitemap is still an important SEO technique, even though it doesn’t directly affect your website’s search engine results. Crawlers may use it to see every page on your website and determine how each one relates to the others.
As a result, it will be simpler for browsers to index your website and display relevant material when users do searches.
#8: Create Content Based on Keywords
It’s likely that you are familiar with the idea of keywords. These are succinct sentences that sum up the subject of your article. For a blog article that lists beginner-friendly simple recipes, you may pick the phrase “easy recipes.” By doing this, you’re assuming that many individuals who are seeking this kind of material will enter the term into a search engine.
It’s normal practice to select a keyword for each page or post and use it in a variety of locations, including the title, headers, and the text itself, to make your topic clear to search engines and boost the likelihood that your material will appear in pertinent searches.
#9: Optimize Your Photographs
For almost every website, images are crucial. They assist break up material and clarifyingit by adding context and aesthetic appeal. They can also affect your SEO, as you would have imagined. One ranking consideration is page load time, which can be impacted by the quantity and quality of your photos. Crawlers will also examine specific details associated with photos, such as filenames and “alt text,” while attempting to index and comprehend your website.
#10: All of Your Content Should Have Heading Tags
A sitemap is helpful for showing search engine crawlers how your website is structured, but it doesn’t assist them in interpreting the various pieces of information. You must use header tags for that. You may use these formatting choices on section heads within pages and articles.
You achieve two goals by using these headers to organize your information. Splitting up your content and making it simpler to read offers a visual benefit.
#11: Relevant Internal and External Links Should Be Included
Your website isn’t treated as a stand-alone entity by search engines such as Google. Instead, they consider how well linked it is, both internally and outside. Links are a great way to show crawlers how your articles and pages relate to other pieces of information. Additionally, it motivates others to link back to the website, which tells browsers that your material is worthwhile.
#12: Use Responsive Design for Your Website
Internet browsing on mobile devices is more popular than ever. This implies that your website must appear and function just as well on any device a visitor may be using. Following the responsive design strategy, or building your site to respond and adapt to each user’s device, can help you achieve this goal.
Google employs responsive design as a ranking criterion since it is so crucial. Your site’s chances of ranking highly on SERPs will be significantly improved if it is responsive.
The Bottom Line: Boosting Your WordPress SEO Just Got Way Easier
SEO might be a little scary because it includes so many different tactics and methods. To assist your website score higher in the SERPs, fortunately, you don’t have to become an SEO professional. All you have to do is adhere to a few straightforward suggestions if you really want to start experiencing results.
Of course, the ideal first step in building a well-optimized site is selecting WordPress as your platform. Then you’ll need to choose the best host, an appropriate theme, and perhaps one or more specialized plugins. You’ll already be on your way to increasing the exposure and traffic to your site by putting these methods (and the other recommendations on this list) into practice.