Everything in your home that’s electrical could become part of a larger system meant to collect valuable data about your daily life through big data processing. The future of our lives will integrate IoT technology, and through devices like smart refrigerators and home thermostats, companies will begin to understand specific needs of their customers.
How Can IoT Affect Marketers?
With the usage of big data, your activities will be collected and analyzed by businesses beyond just the type of websites you visit and your online activities. By using devices like smart devices and other electronic unites, marketers will be able to look at previous purchases and how you use products on a daily basis. Not only will this information help improve production, but marketers also have the ability to pinpoint the things which you would probably wish to purchase.IoT technology has been evolving over the past decade. Initially, this technology was adopted as smartphones and smartwatches, but this technology is quickly expanding beyond watches and integrating into home appliances.
Here are three of the top ways that IoT (Internet of Things ) technology will change how marketers understand and interact with their customers in the future!
1. Hyper-Speed Transactions
Today’s customers are busier than ever before, and the attention span of clients is decreased over the past years. As technology becomes faster and integrated into the lives of each user, many customers demand instantaneous transactions and immediate delivery of products. IoT technology will allow customers to find the products they need, and even order products for them automatically. Imagine a home refrigerator that knows the products you have, and as your milk or eggs begin to run out the fridge will order more product for you.
This type of IoT technology will allow marketers to know the usage patterns and even allergies that customers have on an individual basis. This will open up the possibility to customize marketing messages and offer products based on specific needs.
2. Creating Dynamic User Experiences
IoT technology enables customers to acquire a better knowledge of how services and products can solve their problems and help them reach their goals. This type of communication will allow marketers and business owners to customize marketing messages to increase conversions and boost revenue for their business.
Home Depot is just one major retailer that utilizes IoT technology across the entire customer experience to make their interaction with their brand accessible and boost sales. Home Depot connects clients’ online shopping carts and wishes lists with in-store cellular programs so that each time a customer enters their store, they are presented with customized reminders about specific products they may be interested in purchasing.
Clients who are a part of the business’s rewards program can see the most productive path in a shop based on their internet shopping history. It joins the numerous channels a single client uses to get a more seamless experience.
3. Getting Relevant Data, Creating Relevant Experiences
IoT technology permits marketers to capture volumes of pertinent and valuable data about their customers on an individual basis. In the coming years, IoT technology will also marketers base their marketing message for customers as they are commuting to a store of a particular location of interest.
As autonomous cars become more popular, marketers will be able to personalize marketing messages based on the geographic location and desired destination of each customer. Once marketers know where their customers are going, they will be able to overlay that data with other marketing information collected on other devices to make great marketing content that converts.
Since customers won’t be driving their car, marketers will be able to produce highly engaging content in new and innovative ways. As autonomous car technology continues to improve, marketers will use engaging content that customers can consume since they will just be passengers in the vehicle and not have to focus on driving the car.
IoT Technology Is Redefining The Future For Marketers
The primary job of marketers is to keep in front of the ‘customer’ curve, comprehend future trends before they ‘trend,’ and be aware of what the customer will need before they know themselves. IoT technology will allow marketers to accomplish their goals and make personalized messaging for their customers with greater efficiency to drive sales!