The iPhone X marks the 10th anniversary of the iPhone, a device that’s gone further than any other to set product standards the rest of the industry has strived to follow.It could also be argued that the iPhone – more than any other product – has helped catapult Apple into the huge organisation it is today. The figures speak for themselves. For a start there’s Apple’s stock market value of $820 billion, the largest in the world. Then there are the 498 retail stores spread across 22 countries, as well as a global workforce of 123,000.
Throughout the 10 years in which they’ve been releasing new models of the iPhone, Apple has moved it on drastically from generation to generation and Apple’s chief designer, Jonathan Ives, believes that in the iPhone X the company has created the blueprint for all models in the future.It’s not been a quick process, though. Reports suggest that in the five-year development cycle, many prototypes were abandoned along the way. Apple are, understandably, reluctant to reveal the budget for its development, but the high cost of the phone – typically $999 for the 64GB model and $1,149 for the 256GB version – suggests it was pretty sizeable.
The company is also very guarded about releasing precise figures about the numbers sold to date, but the fact that the iPhone X sold out in many countries on release suggests it’s been Apple’s most successful launch ever. In terms of the countries where it has done particularly well – there’s the US and Europe, of course, and it’s also thought to have improved brand sentiment in the Chinese market, a market where the company had been experiencing disappointing sales in recent years.
So that’s a little about the background – but what’s the iPhone X actually like? Well let’s get the techy details out of the way first.
The tech spec
Dimensions: 143.6 x 70.9 x 7.7 mm
OS: iOS 11
Screen size: 5.8-inch
Screen Resolution: 1125×2436
CPU: A11 Bionic
Storage: 64GB / 256GB
Rear camera: 12MP+12MP
Front camera: 7MP
Simple and stylish design
Apple has always been famous for its superb, and somewhat minimalist, approach to design – and this comes to the fore in the iPhone X. The front is virtually all screen, without even a home button to take up any space. In fact, the only intrusion on the space is a small notch at the top for the front camera.
Flip it over and the reverse is clear glass, which gives the phone a very different look and feel to the previous brushed steel versions. This makes the iPhone X more accessible for wireless charging. The overall result is a phone that feels great in the hand and looks amazing, too.
Features of the future :-
For a phone that’s aiming to usher in the new generation of smartphones, there are a number of new and unique features to the iPhone X – some hugely practical, others more fun.
Perhaps the most significant and most high-profile new feature is the new Face ID biometric authentication system. This replaces Apple’s previous innovation of using a thumbprint to unlock your phone so now you simply have to look at its screen to unlock it. The way it works is simple: you set the Face ID by looking into the screen as the camera scans your face using 30,000 individual dots to capture your features precisely. It will only unlock the screen if you look at it – it has to be your own 3D face, so a photo won’t work. This makes unlocking the screen quick, easy and secure and also adds an extra layer of security if you’re using iPay.
The iPhone X has the best camera yet
Face ID works because of the super-advanced 7MP front camera on the phone, which also comes with its own new features. For example, selfie-lovers will be pleased to learn that it not only now has a portrait mode, you can also select different kinds of studio-effect lighting to suit the conditions. This means that shots taken at night or where light levels are less than perfect are better than ever before.
The two 12MP rear-facing cameras combine a wide angle and telephoto lens that work together to capture images perfectly however much movement there is – so they’re perfect for shooting everything from sports to dancing. Plus, the dual nature of the lenses adds true depth to every picture.
The wide-angle camera is an f/1.8 six-element lens, with optical image stabilisation (OIS) offering sharper detail, natural background blurring and improved performance in low light. The telephoto camera includes a second OIS system in a powerful f/2.4 lens – and when put together with the wide-angle, this impressive spec even rivals some DSLR devices.
The animojis add an extra dimension of fun
We also mentioned that there are new, fun elements to the iPhone X and Animojis are a great example. Like the name suggests, these emojis can be animated in time with your own facial motion and gestures. They rely on the same technology as the Face ID.
You simply choose which one of the 12 characters you want to be – for example a monkey, unicorn or a cat – look into your phone and speak away. When you’ve finished, you simply save it and can send it to any of your contacts you want to – whether they’ve got an iPhone or not.
While this may seem like a fun little application, Apple has stated its commitment to developing AR in the future – so this could be one of the first steps along that road.
The display is brighter and sharper than any other phone
This is the first ever iPhone to feature an OLED display. Samsung may have had a monopoly on these for some time, but Apple says that only now is the technology good enough for it to join the OLED party, too. The result is a stunning display that is brighter and sharper than virtually any other phone – so you’ll be able to show off your photos and surf websites in crystal-like clarity.
The screen is also super-sensitive and satisfying to use, making it perfect for playing a variety of games – for example, poker or roulette at an online casino.
The iPhone X’s computer system can accommodate the various games that are found at an online casino, the amount of computation power required is dependent on the nature of the game. For example, online slots require plenty of processing and power resources due to the high-resolution 3D graphics. The system also includes a large memory, helping to avoid delays and crashes in the games. Online casino leaders, 888casino, offer players an experience that’s tailored for mobile use, meaning users can enjoy the variety of games while they are on the move. 888casino have cleverly grouped together all of their mobile offerings. Everything you need to know about their iTunes app, Android app and web app, plus its responsive-design mobile website, is available on the mobile casino page.
Fundamentally, there are a whole range of games that work brilliantly through the majority of smartphones, however, there is an added thrill with the iPhone X. With its higher spec and stronger performance, the display brings you closer to the action than ever before, adding intensity to the games. In addition to this, the large screen provides increased detail.
Incidentally, a great deal of this is also due to the use of iOS 11 which, when coupled with the A11 Bionic CPU, means it’s an exceptionally fast and responsive phone too.
Apple has also been hard at work refining the battery to enable it to cope with the extra demands the iPhone X places on it – and this seems to have paid off. In tests, the phone’s been shown to last a full 12 hours on a single charge. The fact that you can charge it wirelessly, or with a conventional charging cable, is yet another point in its favour.
Comparing the competition :-
The Samsung Galaxy S8 compared with the iPhone X
In the upper reaches of the smartphone world, there are two main competitors to the iPhone X at the moment: the Samsung Galaxy S8 and the Google Pixel 2. When comparing the three, the main difference is that the Samsung and Google phones have bigger screens, and lower prices, than the X.
If you are open to an Android phone, consider that the Samsung Galaxy also has OLED technology, and packs a pretty decent camera, too. It’s also cheaper. You can also get hold of a Google Pixel 2 for way less money, and it’s a flagship carrier for Android 8.0 Oreo, which will be hugely popular among fans of Google’s mobile operating system.
However, what the Galaxy and the Pixel don’t have – yet – is the brand cachet of Apple. And for anyone thinking of spending $1,000 upwards on a phone, that has to count for a lot.
To sum up
You only have to look at all of the five star reviews that the iPhone X has received to see that Apple has come up with a game changer here. Many reviewers have also commented that it really does feel like it’s a step into the future. By concentrating on features they know are vital, such as camera technology, and introducing new ones such as the OLED screen and Face ID it means that once again Apple’s designers have come up with the model everyone else has to beat.