When doing e-commerce, SEO is the backbone of getting clients globally as well as increasing the conversion of visitors to customers. However, in most posts, we talk about “Google” alone when talking about search engine optimization. Many people should learn that SEO is a concept, not a procedure, and can apply to many search engines. The experience of our company confirms that using Google alone as the search engine to optimize for is a terrible mistake. From many website dashboards, search engines are only a method of getting clients online, not the only. Google is one of these search engines, which happens to have the biggest following.
As an internet marketer, your primary concern is fetching clients globally using the internet as your means. SEO is a digital marketing technique whose main breakthrough is the numerous keywords and metrics they possess. This phenomenon means that Google is not the only method to apply these concepts. From analytics, google simply outstands because it is the biggest search engine and has a comprehensive coverage regarding usage.
Nik Chaykovskiy, the Senior Customer Success Manager of Semalt Digital Services, explains why digital marketers should think way beyond the scope of search engines.
Are There Any Other Places?
Google is not the only place you can list your items. Big companies like Alibaba have learned this concept and utilized it. They have successfully set up and made an outstanding authority in their niches. They have a strong online presence. Despite that, their websites have direct traffic which does not originate from search engines. This means that using Google alone can be a limitation to your SEO efforts. For instance, a person can go to Alibaba directly to look for an individual item and by pass Google. To utilize this concept, you can use:
Amazon and eBay:-
Many shoppers can prefer to search for items on eBay. This traffic does not reflect on the search engines. A good online marketer will list their items on these niches just as much as Google. Native SEO techniques work on these websites. For instance, product name, image, and description can include keywords. Amazon has an affiliates program which can give an additional sales man commission earning on the items you sell.
Other search engines:-
When doing SEO, there are other niches you can use to get to other markets. For instance, many bloggers have found the use of Bing and Yahoo to fetch any online clients. Not all persons refer to Google for search queries. From the dashboard of most blogs, other search engines traffic can bring some of the most valuable clients.
As a rule, SEO content points to Google. Many people may wonder if it is necessary to optimize websites for Google alone. Google alone is not the only search engine with the capability of benefiting your site. In most cases, Google is the biggest search engine. However, a digital marketer’s perspective is usually broader than Google alone. One thinks beyond search engines when doing online marketing. This means that SEO is a concept which can cut across many internet platforms.